one minute into the future

A Challenging Question for Innovators

Innovative companies can create customers who are more valuable to them.“

I believe that a failure of modern microeconomics has been overweighting the importance of human capital within the organization — and underweighting its importance outside the organization,” Schrage said. In other words, he argues that traditional economic thought has conditioned us to think too often of the interactions between companies and their customers just as simple exchange transactions.In reality, the interaction between innovative companies and their customers is more complicated.