Dave Gise: Turning NYC’s Iconic MetroCard Into A Massive Urban Game
Last week, New York’s beleaguered Metropolitan Transit Authority announced plans to sell advertising on the front of the MetroCard. Soon, for prices ranging from 18¢ to 51¢ per card, advertisers will have free reign to replace the MTA’s ubiquitous blue-and-yellow swoosh (which hasn’t…
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Last week, New York’s beleaguered Metropolitan Transit Authority announced plans to sell advertising on the front of the...
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